AD7504 Advanced Design Project – The Report
AD7503 Collaborative Design Practice – The Report
Trust in Brands
The Open Brand 2008 When Push Comes to Pull in a Web-Made World by Kelly Mooney and Nita Rollins, Ph.D. New Riders: CA “…for today’s consumers, community-by-brand-association is not enough. Now, before, during and after purchase, consumers are engaging directly with each other through blogs, ratings and reviews, tagging and other interactive forums. They’re sharing [...]
Uses and Gratifications Approach
Persuasion in the Media Age. 2nd Edition. By Timothy A. Borchers. 2005, 2002. McGraw-Hill: NY “…research suggests that media have only a limited influence on us.” p56 — Psychological Aspects of Cyberspace. Theory, Research, Applications. 2008. Edited by Azy Barak. New York: Cambridge University Press “Traditional studies of uses and gratifications used five clusters of [...]
Trust
Psychological Aspects of Cyberspace. Theory, Research, Applications. 2008. Edited by Azy Barak. New York: Cambridge University Press Trust. What is Trust? “…trust is critical when there is a degree of uncertainty (Mayer, Davis and Schoorman, 1995). This uncertainty also needs to contain an element of risk (Deutsch, 1962). Without any risk, or vulnerability, there is [...]
Persuasion
Persuasion in the Media Age. 2nd Edition. By Timothy A. Borchers. 2005, 2002. McGraw-Hill: NY “Blogging is a new form of persuasive communication that is significant for several reasons…gives considerable power to single individuals. Bloggers are able to easily write about their experiences while commanding an international audience of readers.” p4 “…blogging suggests that the [...]
Spread the Words
Inspired from the term Alex Horne used to ‘spread the seeds’ as in words…and come back to them to water them every now and then. This gave me the thought of creating an artefact that enables the ability to spread and sprinkle the words around. And there I had it…personalised confetti! I would get the [...]
Data Collection
Getting the words used…failures
Comedian Alex Horne With the hope that Alexe Horne is able to use the words in some form or another that shall be a great form of influential person contributing towards the filtration of the words. He seems very eager and I certainly think he shall use the words…it’s just a matter of having the [...]